Your shop. Your customers. Your bank account.
Route62 gives established Route 62 makers, growers, and service providers their own fully branded WooCommerce shop — live on Google Shopping, broadcast across your channels, and open for business in a day.
You run the shop. We run the infrastructure and the traffic.
This is your shop — not a listing on ours.
Every supplier on Route62 gets their own store on a dedicated subdomain: yourshop.route62.fans. Your products. Your checkout. Your brand.
Your shop is registered to one Route62 town. Your products feed automatically to that town's portal page — no extra work on your side.
Customers pay directly into your bank account. Route62 is never in the transaction — no held funds, no settlement windows, no middleman.
Payment goes from your customer's card to your bank account. That's it.
You choose your payment gateway — PayFast, Yoco, or any WooCommerce-compatible provider. We connect it. You own the relationship.
What Route62 does for your shop
Your shop, built in a day
We clone a pre-configured WooCommerce store, apply your branding, and get it live. Send us your assets via WhatsApp. We do the rest.
Google Shopping in 48 hours
We manage the Google Merchant Centre and Meta Business Manager centrally. Your products get their own sub-account and go live on Google Shopping automatically.
Every product pushed everywhere
New stock and promotions broadcast across every channel you've connected — newsletter, social, WhatsApp, Telegram, Google Business.
Commission reporting, every Friday
Completed sales report, PDF invoice, one Yoco payment link. Done in minutes.
Every new product and promotion — pushed everywhere
When you add stock or run a promotion, Route62 pushes it across every channel where you've granted us access:
| Channel | What happens |
|---|---|
| Route62 newsletter | Broadcast to the full Route62 subscriber base. Every Friday. |
| Town newsletter | Your products featured alongside other suppliers in your town. Every Thursday at 14:00. |
| Your supplier newsletter | Sent Friday at 09:00 from [yourname]@route62.fans directly to your opted-in list. Your voice. |
| Facebook Business Page | Posted by Route62 as Page Editor. Your followers see it. |
| Scheduled via Meta Business Manager. No login from you. | |
| WhatsApp Group | Posted as admin or broadcast. Immediate. |
| Telegram Group / Channel | Posted as admin. |
| Google Business Profile | Product and promotion posts keep your listing active in Search and Maps. |
| SMS broadcast | On request. R0.30/SMS from your pre-loaded credits — you control when it goes out. |
The more channels you connect, the wider your broadcast. Every channel you grant us access to also reduces your setup fee.
What you handle
Stock. Orders. Shipping. Customer service. Pricing.
You run your business. We run the platform.
Route62 acts as watchdog for shoppers. If a customer can't reach you, we step in — directly to your decision-maker. Day-to-day support is yours.
Submit newsletter content by Thursday 10am for Friday's broadcast.
What you can sell
- Ready to Ship — In stock, out the door within 24 hours of an order.
- Made to Order — Custom and batch items. Lead time shown clearly on every listing.
- Auctions — Open Friday 10am, close Monday 10pm. Stock must be ready to ship within 24 hours of close. (Enabled per site — ask if this isn't active on your shop yet.)
- Bookings — Appointments, rentals, and accommodation. Real-time availability. Paid online. (Enabled per site.)
What it costs
R2,500 once-off setup fee. 5% commission on completed sales, invoiced weekly. No monthly fee. No contracts.
| Fee | Amount | Notes |
|---|---|---|
| Setup & onboarding | R2,500 (once-off, minimum R950) | Reduced by your Connected Channel discounts — see below. Non-refundable. |
| Platform commission | 5% of net completed sales | Invoiced every Friday. You pay your own gateway fees separately. |
| Payment gateway | Your rate | PayFast, Yoco, or equivalent. Payments go straight to your bank. |
| Influencer commission | 5% or 10% (your choice) | Optional. Route62 Influencer network only. |
| SMS broadcasts | R0.30/SMS | Pre-loaded credits. On request only. |
| Monthly fee | None | You only pay when you sell. |
Net sales = completed orders only, ex-VAT, ex-shipping, ex-confirmed returns.
Your setup fee is tied to your existing reach.
Suppliers with an established customer base and active channels represent less marketing risk for Route62. That's rewarded directly in your setup fee.
| Channel | Requirement | Discount |
|---|---|---|
| Email database | Under 100 subscribers, Route62 included in broadcasts | 6% |
| Email database | 100+ subscribers, Route62 included in broadcasts | 9% |
| Facebook Business Page | Under 1,000 followers + Route62 as Page Editor | 6% |
| Facebook Business Page | 1,000+ followers + Route62 as Page Editor | 9% |
| Under 1,000 followers, Meta Business Manager partner (linked FB + IG) | 6% | |
| 1,000+ followers, Meta Business Manager partner (linked FB + IG) | 9% | |
| WhatsApp Group | Under 100 members, Route62 as admin or broadcast | 6% |
| WhatsApp Group | 100+ members, Route62 as admin or broadcast | 9% |
| Telegram Group / Channel | Under 100 members, Route62 as admin | 6% |
| Telegram Group / Channel | 100+ members, Route62 as admin | 9% |
| Google Business Profile | Route62 has posting/management rights | 8% |
| SMS database | Under 100 contacts, Route62 SMS Gateway | 6% |
| SMS database | 100+ contacts, Route62 SMS Gateway | 9% |
Discounts stack. Floor: R950.
Example: Facebook 1,000+ (9%) + Instagram 1,000+ (9%) + WhatsApp 100+ (9%) + Google Business Profile (8%) = 35% off. Setup fee: R1,625.
How to join
Route62 suppliers are hand-picked. We approve suppliers who have an established product range, a proven customer base, and no current e-commerce presence. Apply below. We'll review and respond within 3 business days.
- Apply. Declare your Route62 town and provide links to your social profiles and customer channels — your town determines your portal page, your channels determine your setup fee discount.
- Get approved. We review your application, check your channels, and confirm your discounted setup fee.
- Grant access. Add Route62 to your channels (Page Editor, group admin, Meta Business Partner, Google Business Profile manager). Upload your channel confirmation via the confirmation form.
- Pay your setup fee. Checkout at your confirmed discounted rate. Your shop build starts the same day.
- Go live. Shop on yourname.route62.fans. On Google Shopping within 48 hours. Announced in that week's newsletter and across all connected channels.
The rules
Route62 is a curated network. These are the standards every supplier holds:
- Price listed at order time is the price. No retroactive changes.
- Ready-to-ship orders leave within 24 hours.
- Made-to-order lead times are accurate and honoured.
- Three stock-related cancellations trigger an account review.
- Commission invoices paid within 7 days. Day 8: Add to Cart removed. Day 14: shop closed. Day 21: account terminated.
- Newsletter content submitted by Thursday 10am.
- Route62 retains access to all Connected Channels for the duration of the partnership.
We deal with decision-makers. Not assistants. Not call centres. We expect the same.
Apply for a supplier shop on Route62.
Estimated setup fee (updates live):
R2,500
Frequently Asked Questions
- How long does approval take?
- We review every application and respond within 3 business days.
- What are the fees?
- R2,500 once-off setup fee (minimum R950 after Connected Channel discounts), and 5% commission on completed sales, invoiced weekly. No monthly fee.
- Who processes payment?
- You do. Customers pay directly into your own bank account through your own payment gateway (PayFast, Yoco, or equivalent). Route62 is never in the transaction — no held funds, no settlement windows.
- Do I get my own shop?
- Yes. Every supplier gets a fully independent WooCommerce shop on a dedicated subdomain — yourname.route62.fans. Your products, your checkout, your brand.
- Can I offer shipping?
- Yes. Local pickup, your own courier arrangement, or both — customers choose their preferred method at checkout.
- Do I need to be verified?
- Every approved supplier carries the Route62 verified tick from launch — approval is the verification. Three stock-related cancellations trigger an account review.
